You definitley have to love thick, buttercream icing to love this place. Fortunately I do...they are great. I would give it an extra star but I docked one for consistancy. Sometimes the cake is moist, sometimes its dry. But the icing, no matter what cupcake you get, is always on point. Their flavors are very creative and taste exactly like what they are. Coffe and donuts...great. Butterscotch...awsome. Milk and cookies...yum. I recently tried the Cupcakery and felt Retro was way better.