Lovely staff, welcomed us into the store offering wine or water along with a myriad of cheese samples. We savored the underground saucisson salami, a rich and rustic aged meat tube made locally. 2 cheeses called our names, the roelli/laclare jack blue, a meritage born of two separate cheese makers, and the bellavitano merlot washed cheese. We enjoyed all three outside on the capital square. The selection at fromagination was a fine collection of the outstanding local and international cheeses, meats, chocolates, oils and so much more. Great place to find a hostess or other gift, or lunch like we did. Cheeses were well cared for and rivalled any of our san francisco cheese haunts. Lucky madison locals, no wonder you're called cheese heads!