Sinead is very responsive through Yelp message and was able to provide an estimate for the price range of dresses at her shop. When I visited her shop on Friday, she recognized me by the dresses I wanted to look at. Though the shop is small, there are a wide range of styles and you can also order in your size and colour (10-12 weeks if out of stock, 2-3 weeks if available through the supplier).
She pulled several styles off the rack and led me to the one of the two fitting rooms to try them out. There are several pairs of heels for patrons to wear while trying the dresses as well. Sinead gave honest opinions and didn't try to hard sell me, which was greatly appreciated. She recommended colours that suited my skin tone and commented on which dress styles would fit my frame.
As a petite female (size 0), it's been an absolute nightmare shopping at malls and retail chains as they rarely carry anything under size 4, let alone at an affordable price. I told Sinead my price range and she was able to accommodate my needs. Shopping local is always a pleasure and a little negotiation never hurts.
I definitely recommend The Dress Diva and wish I'd visited it before I spent frustrating weekends at nearby malls!