I'm very familiar with this chain since I bring home a half-dozen from one of their Vancouver locations quite regularly and I love their cupcakes. The Red Velvet cupcake (from their Vancouver stores) is the gold standard to which I hold all other Red Velvet cupcakes - so imagine my joy to discover they were opening a franchise in Toronto!
First off - the location is awkward to get too, so points off there (since I don't drive and rely on transit). I think I'm spoiled by the Robson and Thurlow location in the heart of downtown Vancouver which is very convenient for me to get to when I'm there on business trips.
The staff were unfriendly, and their red velvet cupcakes were terribly disappointing. The cake was too soft (almost mushy). the frosting was too sweet and wasn't quite dense enough. The sweetness of the frosting wasn't helped that it was doused on top with a generous shake red sugar sprinkles.
Sadly, I won't be coming back. I'll stick to my infrequent visits to Vancouver to get my Cupcakes red velvet fix.