I've only been in the store two times. The first time I was looking at a new bike and they let me test ride the bike and told me all about it before I made any sort of buying decision. This was very helpful because I was looking at a specialty bike and they informed me rather than try to sell me on the product. The second time I went in to BSG was to get a new tire and tube for my current mountain bike. Instead of trying to sell me a $60 tire that I didn't need for my casual rider, the owner said "hold on one second" and went in to the back. He then returned with two slightly used tires and said, this is probably all you need if you don't mind a secondhand pair. I said great, how much? How does $10 a tire sound to you? SOLD!!! These two experiences will continue to have me return as a customer. They truly value customer service!!!