This is definitely one of Toronto's hidden gems. The food is fresh, delicious, and very affordable - I started frequenting the place as a summer intern working in Toronto, and it was definitely within my budget.
I will echo what others commenters have said and confirm that I too received a free slice of apple cake my first visit there! Now that's knowing how to draw in a customer!
What's more is that you'll never see a more enthusiastic and friendly salesperson than the owner. He's even got a precious little protege in his young daughter who makes it her mission to sit with the customers whenever she can.
Just remember - cash only!