Great selection! Although it may not necessarily be priced better than most, they not only carry it all, but know it as well.
On my first trip inside, I asked the clerk for recommendations of independent Wisconsin breweries, and he spent a good 5 minutes tailoring a wide selection right to my taste. The best part is that this was AFTER they had my business and I told them this was just for future reference, as I was from out-of-state and would not be buying more. Of course I lied and ended up getting another 6-pack, but it's the principle of the matter!
On an unrelated note, they are also one of the only Midwestern places I've found to carry the legendary Dogfish Head 120 Minute IPA,. This automatically gives them a warm fuzzy place in my liver.