A regular here.
What I think people misunderstand about Scratch (esp regarding location) is that Duc (the owner) wanted to create a casual french cafe and eatery (much like you would find on the streets of Paris). He didn't want to open a posh restaurant in Old Town where he could charge exorbitant prices. My opinion is that he wanted to create a place much like he surely experienced living in Paris: A place where you can sit and have a delicious french meal without it needing to be a special occasion. There are too few restaurants still in town where that balance is so precisely struck.