Should be renamed Bob's Perfect Bibimbap, because that is their star dish.
It's a normal day at our office when I look around and see 7 or 8 people at our lunch table chowing down on their Bibimbap.
It's the perfect dish: a bit of beef, rice, assorted veggies, and a sunnyside-up egg in the middle. Add to that their free miso soup and pickled radish (or kimchi depending on the season) and you've got a lunch that's yummy, pretty to look at, not expensive, and healthy. All bases covered.
One tip: call ahead to order this dish - lines are long'ish and slow'ish, but calling the order in skips you up the queue without needing to budge in line ;-)