I have been here a handful of times. I was in the market for an Electra cruiser bike for myself. The salesman that greeted me was nice and very helpful (only reason I gave this store 2 star). He spent a good 30 minutes with me explaining to me the different cruiser bikes they had for sale and pros and cons of each. I decided I wanted an Electra cruiser. He didn't have the one I wanted in stock. He said he would call Electra on Monday and order it for me. He took my number and said he would call me when they got it in (that was back in April). I have yet to get a phone call. I had also placed a special order that day for a wicker basket for my daughter's Electra cruiser. They called me that same Friday to tell me they had gotten it in. I went in to purchase it and pick it up on Saturday only to find they hadn't gotten the basket in yet. I figured it was an honest mistake and let it go: so, I placed an order for bike pads (didn't have ANY in stock) for my son's BMX bike. They told me the bike pads would be in the following Monday with a shipment they would be receiving, to just come on in. I went back that Monday and they weren't there. Needless to say, I have yet to ever go back.
As for my desire to purchase myself a cruiser; I ended up going to Sport Chalet at Tempe Marketplace and purchased an Electra Townie 3i. It's unfortunate because Rage is just a 5 minute bike ride away from me. It's a nice local bike shop that I would have loved to shop at and support with my business. My kids are young and will need at least two more bikes each before they get to buy their own bikes using their own money. :-P