Thank God for tourists and trendy people wanting trendy cupcakes. Without either this place would flop!!!
I always see a line out the door and figured that Sprinkles cupcakes HAD to be amazing. I live right down the street and find myself walking by quite often, but after 3 visits and 3 mediocre cupcakes I realized why there is always a 15 minute wait; the teenagers that work behind the counter are ill trained and take longer to put a cupcake in a box, than it does Starbucks to make a complex specialty coffee.
To top it off, each time I visited, the overprices cupcakes were hardly stocked and I had to settle for my second choice. The cakes tasted decent but were a touch dry.
Fun to look at but not much more.
Don't get me wrong, I love cupcakes as much as the next 30's something hipster yuppie, but had it not been for an extraordinary location with a high volume of tourist based pedestrian traffic, Sprinkles would not be making it based on the quality of their cupcakes. It is a good thing for them that everyone that walks by this location is transient. The idea is great but this company would not survive on local business alone.
The owners are very fortunate that they have been able to ride the coattails of other trendy and worthy cupcake companies. Had the cupcake trend not existed before Sprinkles opened, they surely would not have started the trend themselves, and would have fizzed out within months of opening