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| - PRODUCT: "A+". The ice cream is outstanding; a testament to Wisconsin dairy people and products.
STORE: "C-". Learn about the different ice cream types before you go, because there's no printed info about them on-site.
Review the flavors, too; and keep the browser open in your phone. The only way to identify the flavors yourself on-site is to peer at a digital sign, which lists as few as 3 at a time. Unlike most ice cream shops, you can't see the tubs; or even a chalkboard or menu listing all the flavors.
But you can read about Babcock, see charts pertaining to U.S. milk production, see a poster on cheeses, and view the workshop.
CUSTOMER SERVICE: "D". Our sullen server ("L---") never smiled, welcomed us, or volunteered info. When asked to list the super premium flavors, he replied 'You can see the sign'. Luckily, he wandered off mid-transaction, then two cheerful girls helped.
PARKING: "F". The far side of the street outside has no indication that parking's prohibited (e.g., a sign or red curb). Yet university police will ticket you, never mind your out-of-state plates. We got ours courtesy of Officer 57, who took pleasure in giving the citation.
OVERALL GRADE: "B-". Some other schools catering to the public are Cornell's hotel school, and the Culinary Institute of America (Poughkeepsie and St. Helena campuses). They're wonderful all around. (The U.S. Military Academy's hotel seemed so too, from a brief encounter once at West Point.)
Compared to them, at least on today's exam, UW-Madison falls short.
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