I've been to many different tattoo shops & there's something about this criteria that makes reviewing tattoo places very different. With other businesses we usually look at the customer service, pricing, & experience. With getting a tattoo, I look at the actual tattoos. Of course the customer service, pricing, & experience were all great, but what made me trust them (EZ) was his talent. In the end, my forever skin art came out more than what I ever expected in the most positive way. You'll get what you pay for, no pain no gain, & blah blah blah. It's f$&@?/;! worth it!