Good ambience, quick service, and above all great tasting food. The prices are competitive too. I was a fan of Olive Garden until a Professor I once worked for took me out for lunch to this place. I would never return to Olive Garden anymore because these people make the dishes tastier and the portions are larger than Olive Garden's. My wife, who was a bigger fan of Olive Garden agrees with me.
I would especially recommend the Eggplant Parmesan and the Spinach Manicotti.
The Enggplant Parmesan is usually on their discounted "specials" menu.
Tip: Try to find one of the coupons they send out in newspapers.