I'm not sure what about this restaurant warrants a "Hipster" label from other reviewers. One of the reasons for loving Hammersmith's is that it's a no-attitude diner for a great, reasonably-priced brunch. Co-owners Brittany and Colin are terrific, and the food is delicious (using local suppliers, FYI). I've been to this joint on many occasions and each time is a difficult decision between the smoked bacon omelette, or the braised beef & goat's cheese sandwich - both are equally awesome.