It's an experience. It's not exactly close to other stuff since it's just the food science building, but worth it. You're probably here for the ice cream, and they're generous with the portions. They've got a couple seasonal/rotating flavors in addition to the classics. You can also buy pints and larger here (only a couple grocery stores carry them - Metcalfe's and Woodman's I think). They do also have cheese, for what it's worth. While you're eating your ice cream (or sherbet as it may be), you can follow the cow prints to the observation deck to watch them making cheese and ice cream (weekdays only). If you don't get a chance to check out the many cheese factories in southern Wisconsin, you can get a glimpse here.