Okay, let me just say first off that most people are way too hard on this place. If you want posh atmosphere, shiny silverware and craft beers go to Delux (it's a couple miles away people). This not the place you go to for a date (unless your girl is cool like mine) or take your parents when they come into town, although mine would love it....
We all know it's a gimmick and I'm fine with it as I have no qualms about being served a tasty burger by a scantily-clad co-ed. The burgers are monstrous! I prefer my double with just onions and cheese with chili cheese fries on the side and that is just plenty for me. The bread is tasty and thick enough that your fingers don't go through it when you take a big bite. This is more than I can say for many "gourmet" burger places I have eaten at. The meat is always just the way I like it and that is key for me. I am an unrepentant carnivore!
A couple of people I know have complained that the burgers taste a bit like meatloaf and once again....I really don't care...
I'm a giant beer fan and can absolutely enjoy the best you can find but this is not the kind of place I would be looking for that. This is an unassuming and chill place to kick back with your friends and not feel bad if there is mud on your boots. I say enjoy your PBR and burger outside and feel free to wipe your hands on your jeans. The staff really don't care if you do and I like that