I've always loved European wax center because their wax hurts the least ! But my recent experience was phenomenal ! Sonya is the bomb.com , I didn't even flinch ! My Brazilian looks and feels great ! This was the best experience I've had at a waxing spot ! Ladies stop going to the places that use soft wax and leave you in pain! Come here I promise you won't be disappointed! Like seriously I'm not even "red/swollen" this location was the best wax I've had and I'll definitely be back. Oh and the ingrown hair serum is an amazing life saver !