I absolutely love this place.
The only negative I can think of is that they only serve their sandwiches during lunch. They have this one sandwich with pesto, mozzarella, prosciutto and arugula - it is to die for. I haven't had it in months and I still think about it every time I forget to bring my lunch to work and I am sitting at my desk trying to think of what I want to eat. Yeah, it's pretty memorable.
Their pizza is also fantastic. Just be prepared to eat an entire pizza yourself. Don't try to share one, it's not big enough for two people, and you won't want to share it.
This is by far my favorite pizza place in Madison. Just be aware, this is a wood-fired, thin crust, minimalist style pizza focused on the ingredients. Those who are fans of stuffed pizzas filled with 12 toppings may not like it so much.