Was pleased to see UltraStar Cinema open up in Surprise. It is conveniently located...corner of Litchfield and Waddell, near Uptown Alley. We are grateful it is here in Surprise, before that we went to movies at Westgate (Glendale) and Harkins (Peoria). I have been there pretty regularly since it opened.
It's average, not spectacular but not a dive either. Have pretty good number of houses (14) so there are plenty of movies to pick from. The theatre itself is pretty clean overall. There is a main concession in front and (2) concession stands inside on either side. Concession stand (in my experience), is always super slow.
Bathrooms are very large, and in my experience, have been pretty clean. There is an ATM in the entrance if you need cash. They offer special morning and matinee shows for families with small children to check out a flick. Parking is adequate.
Sound and high definition are great; haven't had any issues watching a movie yet (knock on wood). The seats are comfortable and you can pull up armrest to snuggle with your honey. They usually have plenty of employees on hand and they've been friendly.
Tickets are normally $10.00 for adults for evening shows. They offer student and military discounts for $7.50 (vs $10.00) a ticket. My teenage kids show their High School Id and they get the discounted tix. They have discounts on Tuesdays and Thursdays ($5.75 tickets) and tickets before 1600 (4 pm) are $7.50. Hubby and I show our military IDs and get discount ($7.50 tix vs $10.00).
Groupon has offered a special with (2) adult tickets and a large popcorn for $15.00. I've seen it (4) times already. They don't expire until February 2013, so I got a couple to have on hand and save on the popcorn on date night.
Overall, it hasn't been overcrowded and it serves its purpose!