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| - This store is awesome. I could stop the review right there but it wouldn't do it justice, so I think I'll wax poetic a bit more about this place.
Let's start with the shoes. Good God there's a lot of shoes in this joint. Good shoes too, not some random selection of shoes that you wouldn't want regardless of price. And speaking of prices, they're also pretty damn good. The shoe wall is what greets you upon walking into the store and extends to a cozy shoe room which faces Queen St. This also happens to be were they keep their watch cabinet which brings me to...
...their awesome selection of Nixon watches. For those of you who haven't heard of this tour de force in the urban style industry, they're awesome, high quality and here to stay. Started as a skateboard accessory company years back, they have morphed into something that is sought after by more than just the skate community. They can be worn to work, a gala event or well, when you're out skating! The selection is better than at Watch It! or boathouse, which are 2nd and 3rd, with the tie going to The Accessory Bar. But So Hip It Hurts wins. Now....
...let's move on to the clothing. Holy selection Batman. From RCVA to Chocolate to Fourstar and Volcom, this place has it all. They also carry specialty Levis and Burton...plus a bunch of other cool skate or snowboard related brands. Which brings me to...
...their skate section. Like old school and think the kids these days don't appreciate the way things used to be? They sell vintage Powell and Vision decks, along with some Santa Cruz too. Those go for about $150 a deck, totally reasonable considering where else can you get them anymore? As far as new product goes, they've got you covered there too. Complete pro set ups are $180, tax in. If you want a middle ground option, it's $150. And if you're on a tight budget, they have blank options with lower tier parts for $120. And they have all the brands you want. Three walls of decks, discount boards that have been in the pound a bit too long, and about three shelves of trucks including a healthy selection of Independant trucks which are what you want anyhow. But it's winter, you say? Well....
...they have lots of snowboard stuff too. I don't board, but you'll find what you want here and prices are totally cool as well.
Lastly but not leastly, the staff here rock. They're actually friendly without so much as a faint trace of douchiness to them. The manager especially was a real peach everytime I've been there even though all I was buying most of the time was stickers.
That's it. I'm done. If you don't go here after this review, I don't know what to say to make you! It is so hip it hurts. The pain is real, and it is hip.
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