Painful, as a Marquette grad to rate anything in Madison as positive... But it is a pretty good sports bar in a hotel. I've been here a couple times and always found the staff friendly and attentive (morning breakfast excluded, and why I ding a star).
Bar staff was amazing, friendly, attentive. Heck they made us chicken quesadilla appetizer that was even on the menu.
Morning service (aka bar supporting hotel) not so much. Staff in attentive and know most are on coupons, etc. Once the buffet wasn't even open.
But as a guy that relocated to the South... Visiting in January... Only option ;)