I'm not a huge desserts and ice cream guy, but it doesn't take any convincing for me to want to head on over to golden cow. The service is always top notch. They let you try anything on the menu that you want, so make sure that you do. The salted oreo is my go to choice. I've had several other flavors which have never left me in disappointment. If you find yourself in southend on a sunny day, make the trip.