So I've only been to this place one other time & my ice cream was fine, service was fine, so I excepted nothing less. Today I heard they were serving free ice cream ALL day so I grabbed some friends & headed down to Tempe! When we got there at 9:20 the doors were locked but the signs were still outside promoting the free ice cream day & the staff was inside of the building cleaning. It's only 9:20 and the hours posted on the window say that Rita's doesn't close until 10!!! No staff would come to the front door, so we called & asked why they closed early. An associate stated "one of our other locations closed early so we decided to close early as well.." Very disappointed with their decision to close early, especially without notifying potential customers with any sort of sign or disclaimer beforehand. I don't understand why they would choose to close early during a promotion, but it definitely lost my business.