I have yet to find pizza that is better than Luciano's -- it has been my favorite for years. It's either less expensive than or on par, price-wise, with the pizza places around me now (I live in SF), but it doesn't compare, and every time I'm home, I try to get some. I think it's the sauce, or maybe the balance of ingredients -- it has just the right amounts of doughiness, cheese and tomato. Love, love, love.