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| - As if this town needed another FroYo establishment. Honestly, the ubiquity of FroYos in the Queen City is something that leaves me slightly irritated. I mean, you turn around, and there's yet another FroYo having opened, vying for your love and attention. They're like Lindsay Lohan crashing a film opening, desperate for any sort of attention from you, some sort of validation, even though you know LiLo is bad for you, and bad for herself.
Beat it, Lindsay. Don't you have a Porsche to go wreck?
ANYWAY...
Here's what truly irks me about FroYos: one, their "yogurt" tastes more frozen than yogurt. Two, the toppings bar reminds me of the buffet spread at a cheap Chinese buffet slop house; "more is more" means you're tempted to dump crap on your already-yucky "frozen" yogurt. Look, if adding Swedish Fish and Almond Joys and 4 pounds of three-day-old hot fudge is your thing, more power to you, but it's still crap. Self serve sucks. Yeah, I said it. I'm looking at you, Yoforia. And TCBY. You suck, and you know it.
Thankfully, Pinkberry is the exception, not the norm. And what an exception it is.
I've been familiar with Pinkberry during my travels elsewhere. I was also introduced to Pinkberry courtesy of a hilarious subplot in an episode of "Curb Your Enthusiasm" last season. Knowing what I know about Pinkberry, I was glad to learn there's now one not far from where I live.
Pinkberry ascribes to the "less is more" approach, meaning the true delight is in the yogurt, not the mountain of toppings you're tempted to slather on your yogurt. Of course, there are plenty of toppings to choose from, but they learn towards the "what you need, not what you want" side. In other words, more of an emphasis organic fruits and organic dry foods. But if you still crave Gummy Bears, don't sweat, they'll oblige ya. Plus they offer Nutella. Yes, Nutella. Every topping is fresh, farm fresh even. Not that canned crap they (meaning the FroYos I'm hating on) probably pick up from their local Costco.
As for the yogurts, they taste like, well...yogurt. Not that frozen, super watery crap that even Chik-Fil-A won't dare serve their patrons. Especially their GLBT customers (ZING! Couldn't resist!). I swear their yogurts taste more like gelato, tart and sweet and refreshing. I recently tried their Chocolate Hazelnut yogurt. OH MY GOD! Slap my ass and call me Cindy, that is one spectacular flavor of frozen yogurt! I ordered the small, and regretted not going a size bigger. Oh well, next time...a tub of Chocolate Hazelnut for me!
Best of all is the flat rate you pay. Since it's not self-serve, you pay by what size you choose. The helpful staff will guide you into choosing just precisely what you want.
I also appreciate Pinkberry informing their customers of the caloric content of their offerings. It's nice to know that a medium-sized cup of their frozen yogurt, with 4 toppings, will round out to about 300 calories, so you can enjoy Pinkberry without the guilt. Or the shame.
Simply put, Pinkberry is light years better tasting and better for you than the FroYos that are a dime a dozen around Charlotte, and taste that way.
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