I've spent multiple evenings at Merchant, and whatever the occasion it is a great place to go. Whether it's a dinner with friends, co-workers, a date, or solo at the bar, you can't go wrong with this place. The cocktails are fantastic, as are the bartenders. The food is limited but good, the buffalo style cheese curds are great, as is the burger, mussels, and other dishes. This place is a cocktail bar first, so the wine and beer options are limited but sufficient.