Your eyes say "A standard Vietnamese place", with plain tables and chairs. And like many other places you may go for Pho, the menu has so many variations it would be better presented in excel.
But the Pho is top notch, and the place is always busy with regulars. The staff are great, making this one of my favorite Vietnamese restos. Has a small parking lot in front of it, and it is located just east of Gerrard Square.