I am an A-List Preferred member so I obviously fly SWA a lot. Because I also have earned a Companion Pass that allows my sweetie to fly with me for free unrestricted, I try to only fly on SWA. I am so sick of luggage & change fees on other airlines, etc that I would still prefer to fly SWA even without my perks. Speaking of perks, my Companion Pass saves me $1,000's every year and I really maximize my frequent flyer miles to make sure I get this renewed every year. Using your frequent flyer miles is very easy and if you need to cancel, they just go right back into your account. Their web site is easy to use and manage your account. They are pretty good at notifying you if they are running late and we always sign up for Flight Status Text Messaging to get updates starting 4 hours before the flight. Other than a couple cranky flight attendants over the years barking out the rules for sitting in the emergency exits rows ("Please respond verbally with a yes, or else... I can't heeeeear youuuuu."), I do not recall any negative in-flight experiences. They do tend to have flights run late on the routes we fly but we just adjust our airport arrival based on the revised departure times. These guys offer great service and value and the best frequent flyer perks. I'll take the Companion Pass over First Class seats any day. If SWA itself (not partners) flew to Hawaii and Mexico, we would never fly any other airline. The WiFi on-board is also cool if you ever need it. Wanna get away? SWA for sure.