Imagine, if you will, that you've just attended an epic rock concert (for purposes of this discussion, let's say it was Alice Cooper and Mötley Crüe). You stroll across the street to a place called Hard Rock Cafe (sort of a brand icon for nearly 45 years; you may have heard of it...), only to be told at 11:45 on a Saturday night, "We're actually closed now" (customers within notwithstanding). Thank goodness for the Tilted Kilt Pub a block away, which was actually willing to feed and entertain us until 2:00 AM.
I'd only ever been to one HRC (Lahaina). After this debacle, I won't waste my time ever again.
Edited to say: 1) I appreciate the response from Business Manager Anthony S., and 2) the point was not so much that we were turned away 15 minutes before closing; rather that such an establishment closes 2 hours earlier than all the competition in the area, just as 15k+ potential customers are streaming out of a concert venue right across the street...