This place is pretty cool and, fortunately, it's pretty nearby to where I live.
1. Great tap beer - a nice variety of regional beers on tap, with more . They have no issues letting you taste before you try.
2. Good atmosphere - the couches, old-wisconsin decor, and lighting give the place a very comfortable and cozy feel.
3. Friendly service - the bartenders and owner love chatting it up with patrons. All seem to have fairly unique things to add to a conversation as well.