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| - Uh oh I think I've joined the tea party!
I've always found DavidsTea extremely appealing even though I never considered myself a tea drinker, or consumer of any hot beverage in fact. They excel in brand identity and marketing - from their youthful and chic outlook on the loose leaf to their fashionable teal trademark. DavidsTea is the Tiffany's, or "little blue box" of tea!
I've visited a couple DavidsTea locations, I've always noticed that their staff, or "tea ambassadors," as the company calls them, is very customer driven, knowledgeable and friendly. The service is impeccable. You walk in, you get served samples of the day, they hand out a pamphlet with all their available variety and if this is your first time buying tea - they'll give you a quick run down of everything you oughta know.
So much selection to choose from, there's something for everyone. I personally love the fruity infusions with actual pieces of fruits or the more gourmand aromas, like "creme brulee" or "birthday cake".
All I have to say is bravo for this Montreal company in building such a brand out of their brews.
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