The staff is helpful, the store is as clean and fun as any other Apple Store, and the location is great as it's next to all of my favorites: Trader Joe's, Barnes & Noble, Anthro, etc.! The only problem at Eaton Place is the parking. I went to the Apple Store today around 3pm and there were actually spots in the parking lot. Planning a visit? Try 3pm on a Monday, or between 8-9pm any other day!