Just like the name implies, there really are no frills shopping here.
That said, I haven't witnessed any of the complaints of the other reviewer but considering I'm a starving artist not bound to the 9-5 cube-farm rules I'm forced to shop at places like this because the prices generally are much lower than the local and more up-scale Loblaws.
I'll come here and buy sauces, pasta, jared and canned goods, and only some of the produce since better produce deals can be found elsewhere in the city.
Also, I very much enjoy the ethnic diversity that this store caters to. There are so many wonderful varieties of spices and sauces so if you enjoy cooking (or enjoy eating so much but can't afford restaurants) this is the place to shop for a culinary world tour without having to leave the comforts of your own kitchen. (Or get those annoying booster shots from your doctor 12 months and 6 months prior to travel!)
I've always found the store clean, well stocked without any line-up to speak of. (Yes I grocery shop weekday mornings!)
Really the only thing I can say against this place is that they do NOT take VISA. They will take debit or MasterCard. But sadly my cash-back Visa is sadly refused.
Also, they don't stock full-fat Liberte yoghurt. I wish they did. If they did, I I would have no need to shop at any other big-box grocery store.