Ok I have to give them props...it is an awesome idea and I am glad that I paid the fee to go because it was a cool experience....BUT and a big BUT....I would never go again. It is a tourist activity, not a bar type that you would actually hang out in (and not just because of its freezing temps).
My friends and I had fun lounging on the ice stools and drinking from our ice glasses, and of course the parka and boots were fun too!