American mediocrity at its greatest. Zipps is nothing shy of being unremarkable, and yet I have been here to eat, drink, and watch games on too many occasions to count.
Zipps' food is slightly better than your standard bar food, but it is still average at best. The burgers are okay, but not nearly as good as the ones you could get at In-N-Out or even at Four Peaks Brewery. Even when I've opted for food other than a burger, those choices were pretty average too.
For a sports bar, I feel as though Zipps should have better fries. It seems pretty intuitive that if they were to improve their fries and onion rings there would be a profound increase in the number of orders for those items. Spending three hours in a sports bar inevitably leads to drinking many beers. If there were good, cheap, greasy food (e.g. fries and onion rings) to sop up that alcohol, Zipps would surely experience greater profits.
F.Y.I. My business skills are available for hire.