All in all....it's a HyVee. I mean, there's not much of a difference when comparing this Hy-Vee to all the others that you've probably been to, but it's a pretty solid choice for the grocery stores in Madison. Great food selection but a little over priced when comparing to Woodman's in town. The produce selection is great and the hand rolled sushi is actually pretty good for being made in a grocery store. They will honestly make it from scratch as well if you ask.
The deli has all that you'd want/ need and one of the perks within Hy-Vee is the gluten free section. I do not shop within this area but I have friends that will solely go to Hy-Vee for this because of their medical issues or the medical needs of their kids.
My favorite part is probably the liquor store. That may sound bad but the wine selection is above average and the liquor selection has a lot of high end liquors to choose from. Wisconsin is known for their beer and going here won't disappoint as you'll find beers from all over the Midwest area.