We love Hy-Vee! The Market Grille is a full restaurant with delicious food. Then there's the quicker pizza/Chinese/deli food too. Grocery shopping is easy and the food is great quality. (With the exception of strawberries...found mold in 2 of 2 containers recently purchased. Might be a seasonal thing.) The store feels "fancy" and there are so many choices. Cookies and beef sticks for kids, too. I haven't tried their "Aisles" program yet, but grocery delivery service to your home with small children sounds like a life saver. Lastly, the "Fuel Saver" program is the best! We just paid $0.40 for a full tank of gas since we racked up a bunch of fuel saver points. Not per gallon, $0.40 total! (Just make sure the items are on your shopping list to begin with to avoid buying a bunch of things you don't need just to get fuel saver points. It can be addicting.)