Ken and Susan (the owners) are awesome. They take the time to learn the name and box numbers of everyone, which is crazy! I've been a customer for years and there is nowhere I'd rather go on Wednesdays (the best day of the week). The staff is knowledgable and ridiculously friendly. They offer free bag and boards on all comics (important to collectors), 20% off new titles that week, 10% off less new titles, 30% off back stock, and military/student discounts! I admit the other stuff they offer is a bit cumbersome at checkout (though probably appreciated by some, like 1 cent variants if you get a certain number of new comics). I highly recommend this personable, family owned business!