We had a very good experience at this jeweler on the valentine's day. We went in to check out the store but ended up buying diamond earrings and a ring. Sam and Howard were very nice, made the whole buying experience great. I liked the atmosphere of the store. No crowds, no rush by salespeople, very well laid out. Wife is happy and even kids got earrings - not diamond but they are happy. Sam worked out an agreeable deal. Will do business with them again.