Fabulous place to see a concert. I can't imagine a bad seat anywhere. We had seats in 101 and 303. The rows start with the letter C as row 1 in the lower 100 section. Because the venue is smaller than JobIng/Gila River, getting any seat including 303 is comparable to a floor seat at a bigger venue. Plus it's stadium style so you can see over everyone's head -- even better. The 303 seats were the very last row before the lawn. They were about $25 each plus fee. If I had to count, I'd say they were probably row 50. Again you can't beat $25 for what's considered a floor section at any other venue. In section 101, it includes about 13 rows then it's box seats. I don't think that was clear on map. Seat 1 starts on the right if you are facing the stage.
Downside is the timeshare people and State Farm selling insurance....but if it helped contribute to reducing the price of parking or tickets, ok....I can accept it. Also, if you buy beverages at venue, they have a policy to keep cap. Bring aquafina caps.
Tips: it appears you can bring bottled water into concert. Advice...bring 1 to drink, 1 frozen per person. It will save u $12. If they change this policy then you're only out a bottle each. Chug one down so you're hydrated before you go in. Also, we missed the first parking entrance and ending up going into a second entrance further down the street. That parking lot was pretty quiet. It was free, we got in and out quickly. Don't do VIP parking.