Something about perfectly shaped donuts that gets to me.
Sure, I'll eat them. But I really enjoy the ones from Donut Connection because even though they're not that mom and pop's bakery they still seem more legit to me; they're uneven, look handmade, without a machine as those big donut shops I won't mention.
The flavor is different, too, it reminds me of old bakery goods I used to get as a kid.