Hard not to like Ulta. They play the coupon game very well, constantly sending the Princess percent off or dollar off coupons and mailers. I like that their pricing is consistent and well priced rather than high-low to encourage coupon use. Basically you get a fair deal without a coupon and a pretty good deal with the coupon. They have a growing selection of high quality Ulta brand items and all of the name brand hair care products salons have (Paul Mitchell for example). Nice selection of personal care items for us guys, great selection of colognes and grooming aids. Always clean and personable staff.