It's a novelty shop. It's a curiosity shop. Some of the stuff they sell is hysterically funny and the other stuff is down right inventive. This store apparently started as a website then evolved into a retail store in California, and now they have a presence on the Las Vegas Strip.
They have cute T-Shirts, Oddities & Humorous Inventions. This store reminds me a little bit of Archie McPhee's and a little bit of the Urban Outfitters store's section that has all the fun trinkets. It's a perfect oddity store for gift shopping and holiday stocking stuffers. There is something amusing for everyone.