One word: potatoes.
Oh, and brunch.
I love this place! Cozy little place in the Annex. Pretty central to a lot of things and just moments away from Yorkville. I've only ever been here for brunch and I've always left happy and satisfied, so I've yet to try the lunch and dinner menus.
Whenever I have brunch at Insomnia, I always get the traditional which basically has 2 eggs, toast, bacon, mixed greens, and THE POTATOES... not just any potatoes... they are THE POTATOES. omg. nom. They put some sauce on the potatoes which tastes like ketchup and bbq sauce and just yummy stuff all in one. I can eat these without ketchup, hands down. The great thing? That whole plate of goodness is ONLY $11 (and it looks legit... not like at your sketchy neighborhood diner).
To top it all off, I down like 3 of their sunrise mimosas because they are like heaven... and the best way to cure a hangover is just to keep on drinking (its a vicious cycle).
Service is always really great as well.