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  • I miss the days of "Mom & Pop" radio stations, independently owned and free to dance to the beat of whatever drum solo they wanted. There were always a few creative geniuses behind the curtains, and the best marketing plan was the one with a huge shock factor. This was The End in the 90's. Passing through Charlotte towards college, I would see WEND's magical billboards with POT USA's lyrics: "Mud flowed up into Lump's Pajamas"- and knew I would do whatever it takes to work there one day. I graduated and worked there for six years. During my employment, Corporate America- in the form of Clear Channel Communications, came and bought Mom & Pop out. The differences were subtle at first, but the corporate conservative branding set in, and the results are what you hear today. The Weenie Roast was discontinued, morning shows ousted, but all changes the listeners forget after a bit. The air talent is still amazing, although it's hard to catch them with the more music, less talk initiative. Jack Daniel, who has been a key player for decades in Charlotte radio, (he gave John Boy & Billy their start in this town) was with The End at inception, and Rozak came soon after. Has WEND reached The End of their era, or is the New Rock Alternative music of today missing the edge of the 90's? I've debated over this many times, and unfortunately, find myself tuning to Lithium on Sirius much more than my beloved 106.5. I will always have a loyalty to the station that took me through my high school, college and early working years. I miss their unrestrained style and guerrilla marketing tactics that kept them a step above the sea of Charlotte radio, which is largely mass appeal.
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