This is no K-town/Los Angeles Korean supermarket, but it is a Korean market in the Phoenix area. Asiana is not as bright, clean and shiny as Paldo that recently closed down but not horribly gross either - I'd like it more if it were a little cleaner though. They have all the packaged Korean food staples, so I like that, but the meat and vegetable selection leaves much to be desired. Kimbap is decent ... Duk selection is minimal if any on some days. So my overall feeling is that Asiana is good for packaged staples but it does not have a good selection of fresh products.