Sometimes you want pizza and nothing else will do. You don't want to pay for Metro, you're boycotting Papa Johns, Pizza Hut messed up your last order again, someone in the house is craving pasta or sandwiches, and DiGiorno pizza from Smiths won't do. Domino's filled the need when nothing else sounded good. This store was clean, the service was friendly, my order was right, and the pizza and sandwiches didn't suck. What more can you ask for?