Nicholson's No Frills is located at the end of my street so the main reason that I shop there is out of convenience, but with that said I'm quite satisfied with the store in general. It's not much to look at and the selection can be limited, but it delivers good value in a prime Bloor West location. There's nicer places to get bread, meat, cheese, veggies, etc. close by, but for the grocery essentials No Frills is still a choice in my opinion.