Walked in here with a friend since she wanted her navel pierced. The people there were very friendly and informative. My friend said the girl piercing her was very nice and helped her calm down because she was nervous and it didn't hurt at all. She also provided her with information of how to clean the piercing as well. My friend loved the end result!
Oh on Tuesdays and Thursdays they have piercings special for $35 plus taxes. Awesome deal IMO. Not sure if it's a permanent special but I was just there a couple of days ago. TRY IT OUT!